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The site phwi.org had the following in the homepage, "Who Is a PHW Member? Welcome to Preservation of Historic Winchester! PHW is a 501c3 nonprofit organization dedicated to preserving the history and architecture of Winchester, Virginia, through education, advocacy, activities and events." I noticed that the website stated " The PHW office is located in the Museum of the Shenandoah Valleys." They also stated " The MSV maintains the historic site and provides PHW with complimentary office space." The meta header had Preservation of Historic Winchester as the first keyword. This keyword was followed by PHW, PHW Inc, and PHWInc which isn't as important as Preservation of Historic Winchester. The other words the site used was Historic Preservation. Winchester is also included but could not be seen by search crawlers.